The sole growing avenue of self-publishing is for all intents and purposes the self-published ebook. There are many different ways the individual author can enter this market, including using Amazon’s tools and reach to direct marketing of your own ebook on your own website, as we are demonstrating for you on this website. Further information about the state of self-publishing may be found at this website: https://wordsrated.com/self-published-book-sales-statistics/

An estimate of market growth from https://www.technavio.com/report/e-book-market-industry-analysis

shows that the market it projected to continue to expand. Even discounting the unusual growth during the pandemic lockdown, ebook sales have continued to grow at a faster rate than print materials. As an additional revenue stream, audiobooks have also been experiencing rapid growth in sales, though there is additional expense in having an audiobook made.

There are many things to consider when choosing how your ebook should by marketed. The amount of traffic on Amazon in a single day dwarfs anything an individual website can expect, but at the same time, the number of options can bury your ebook so deep that shoppers won’t even know it is there. In the case of a specialized ebook, especially one that you intend to use with specific audiences and in specific settings, this may not be the most appropriate choice. It may very well be that a focused website will do a better job of putting your ebook before the consumer than a more broad-based store.